Beauty of Joseon – Rice serum

The Beauty of Joseon Rice Serum is a nourishing and brightening serum that deeply hydrates and revives dull, uneven skin tones. Infused with 50% Rice Extract and Niacinamide, it helps brighten, hydrate, and improve the skin’s texture, giving you a smooth, glowing complexion. This lightweight, non-greasy formula absorbs easily into the skin, making it ideal for daily use, especially for those with dry or dull skin.

✨ Key Benefits:

• Brightens Skin Tone: Rice Extract and Niacinamide work together to lighten dark spots and hyperpigmentation, promoting a more even skin tone.

• Hydrates and Nourishes: The serum provides deep moisture, helping to keep skin plump, smooth, and well-hydrated throughout the day.

• Improves Skin Texture: Helps refine the skin’s texture, leaving it soft, smooth, and radiant.

• Supports Skin Barrier: The serum enhances skin elasticity and strengthens the skin’s barrier, preventing moisture loss.

• Gentle and Non-Irritating: Suitable for all skin types, including sensitive skin, with a gentle, non-comedogenic formula.

🧪 Key Ingredients:

• 50% Rice Extract: Rich in vitamins and antioxidants, rice extract helps brighten and even out the skin tone while providing deep hydration.

• Niacinamide (Vitamin B3): Brightens and evens skin tone, reduces dark spots, and strengthens the skin’s natural barrier.

• Hyaluronic Acid: Deeply hydrates and plumps the skin, helping to retain moisture and prevent dryness.

• Adenosine: Helps smooth wrinkles and fine lines, promoting a youthful appearance.

• Panthenol (Vitamin B5): Provides hydration, softens, and improves skin texture.

📋 How to Use:

1. After cleansing and toning, apply 1-2 pumps of the serum onto your fingertips.

2. Gently massage the serum onto your face and neck, focusing on areas with uneven skin tone or dryness.

3. Pat gently to enhance absorption and allow the serum to fully penetrate.

4. Follow up with a moisturizer to lock in hydration.

Tip: Use daily, both morning and night, for optimal brightening and hydrating effects.